Bite Size Briefings give you specific skills to tackle certain problems that arise during a start-up. When you’re trying to do everything yourself, it’s easy to focus on your strengths but sooner or later you need to brush up your skills and bolster the areas that are less developed. Our Bite Size Briefings are the perfect crash courses for areas such as business planning, sales and marketing, website building, online security and business negotiation.
Bite Size: Creating a Business Model Canvas
When setting up a business, it can be difficult to know where to start. By evaluating a business’s value proposition, infrastructure, customers, and finances, we can develop an overview of how the different elements of your business function together.
So, how to get started? A business model canvas draws together these elements in a visual, easy-to-read format that acts as a tool to see your business at a glance. Steve Simm will help you to describe, analyse and design a business model that illustrates the value and core activities of a company, including:
- Key activities
- Key partnerships
- Key resources
- Customer segments
- Customer relationships
- Value Proposition
- Cost structure
- Revenue streams
Bite Size: Using Social Media to Market Your Business
Social media marketing is one of the most popular online ways of marketing a business, but there’s more to it than just posting the odd update.
Do you use Facebook, Linkedin, Twitter, Instagram or something else entirely? Which platform you use depends not only on your audience, but also what your marketing aims are. If you are looking to raise brand awareness, then you need a different social media strategy than if you are focusing on customer retention or sales promotion.
Madeleine Melling from the iLab will talk you through the main functions of the more popular social media platforms and some of the options useful for businesses.
- Benefits of different social media platforms
- Business tools on the different platforms
- Planning a social media strategy
- Running a successful social media campaign
- Good and bad social media practice
Bite Size: Web Site Building Basics & Clinic
Seventy percent of a buyer’s search is conducted online, so having a company website is important for many businesses. Not only does a website provide information, but also increases your company’s reputation and search rankings.
The type of website you need will depend largely on your business. Luke Nelson from the iLab will talk you through which type of website is best for your business needs and some of the basic considerations of web design, including:
- Different tools and templates for making a website
- Creating good content – written and graphic
- Optimising the user experience
- Optimising a website for multiple devices
- Domains and hosting
Bite Size: Online Security for Individuals
What do you class as online security? Growing up in the digital age, it’s become important to protect ourselves online as well as offline. Some of the old sayings like “don’t talk to strangers” have been adapted to “don’t accept friend requests from strangers”, but when it comes to online safety, how much do we really know?
Louisa Murphy from the Lancashire Constabulary introduces some of the common problems faced by the Digital Investigations Unit, and explains what we can do to protect ourselves.
- cyber bullying
- sexting and revenge porn
- online dating; social media
- phishing and identity fraud
- dealing with businesses
- shopping and banking online
Bite Size: Online Security for Businesses
Going online with a business has lots of benefits, but it also brings with it many risks. Whether you simply have an online presence or a full-blown e-commerce site, online businesses have a lot more to think about than individuals.
Louisa Murphy from the Lancashire Constabulary introduces us to some of the most common problems businesses report to the Digital Investigations Unit and offers advice on how to protect against them.
- online fraud
- information protection
- phishing scams
- ID theft
- protecting a business on social media
Bite Size: Local Business Insights (Russ Talks)
hat’s going on in the area around you? Philanthropist and social entrepreneur Russell Hogarth is well-known in the local community and likes to keep up-to-date with all things business. After 25 years of running successful businesses, Russell now focuses on community projects such as the One in Four mental health film festival and the Comensus programme which involves service users, carers and the wider community in the training and development of health and social care students.
Each talk will be focused on a current trend or problem facing local businesses, through Russ’s unique perspective, followed by a Q&A session.
Bite Size: Basic Business Negotiation Skills
There are many circumstances that require negotiation within business, whether discussing a higher salary, lowering material costs, bidding on new contracts or even devising the company’s strategy moving forward.
Drawing from real world examples, Joe Buglass presents a basic negotiation model that can be applied to different situations and adapted for different factors affecting the negotiation technique.
- What is negotiation?
- Basic Negotiation Model
- Factors affecting the negotiation approach
- Putting the new skills into practice
- 10 tips for negotiation mastery