Enterprise as Par for the Course
Amelia and other students from the school of Management on courses in subject areas of Tourism, Hospitality and Events were introduced to Propeller as part of an enterprise module offered to final year students. Students are provided a range of employment advice and many students find themselves entering an industry with high self-employment rates. As such, Propeller works alongside the course to offer various workshops including idea generation, pitching practice, financial knowledge and business plan writing.
“I had already had my business idea for a while. Hearing the business mentors talk about their own experiences made me realise that I wasn’t alone. Everyone seems to find it difficult at first and having this support on offer really helped me to feel confident enough to give it a go.”
Propeller helped Amelia to check the viability of her business idea, understand business finances, write a business plan and present her business to others. She also visited Propeller outside of the classroom, since she decided to develop the project into a registered business venture.
The Dragon’s Den experience is a fun challenge offered by the course in order to practice pitching. As part of the enterprise module, students must write an assessed business plan. Lecturers introduced the experience to provide feedback during the development of these plans.
“The pitch was voluntary, but we were all advised to do it. Everyone in previous years went on to write great business plans, recognise areas for improvement and gain valuable experience. I think everyone should do it; it was very helpful. We hadn’t really done individual presentations before final year; so it has given me a lot more confidence with job interviews and presenting at work too.”
It was thanks to the Dragon’s Den challenge that The Vintage Baker really came to life. In order to create a full experience, Amelia dressed in her vintage apron and set up her cake-making station with various options.
“The judging panel was visibly excited before I even started pitching! I was able to express my brand, ethos, pricing and goals before giving each of the panel an example. Each chose one of my ‘baker’s choice’ pre-made cupcakes, but could also see how the ‘build-your-own’ performance stand would work.”