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Nikki Hesford – Hesford Media


Hesford Media are a forward-thinking Media agency in Blackpool, handling all areas of social media and digital PR and marketing, but specialising in Facebook paid advertising. Founded by Award-winning entrepreneur Nikki Hesford, the business is built on a belief that marketing should be transparent, measurable and commercially driven. Nikki doesn’t send out fuzzy metrics and she speaks in plain English about how your marketing is bringing you a measurable return.




Facebook Ads can be one of the most effective ways of reaching new audiences online, but it’s not some magical tool that you can just throw money at. Once you know how to use it, you’ll see dramatic changes to your sales funnel, increased brand recognition and customer engagement.


This workshop will cover:


  • What is Business Manager and why you need to be using it
  • Ad Accounts and how these relate to people and pages
  • Ad Accounts – Machine Learning
  • Why we don’t Boost posts
  • Selecting the right objective when planning a campaign
  • What is Pixel and why do you need it
  • Planning a funnel
  • Targeting
  • The basic of writing copy


To benefit most from this workshop, we recommend attending Social Media for Business first.


  • 1.5 hours long
  • Tea and coffee will be provided


These workshops are partially funded by the U Start project to support students, graduates and university staff to unlock their entrepreneurial potential and become enterprise ready.


Book below to reserve your place on this free workshop.

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