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People often understand the art of Marketing – the adverts, the graphics, social media posting – but what about the science? Marketing is all about observing behaviour and trends, analysing the situation and creating content that encourages consumers to engage. There’s a lot more to it than pretty pictures and punchy text!

In this workshop, accomplished Marketing Director Susan Fermor will walk you through some of the basic marketing skills:

  • The difference between marketing & sales
  • PESTLE & SWOT analyses
  • Segmentation, targeting & positioning
  • The 7P’s (marketing mix)
  • Writing a marketing plan


At the end of the workshop, you will understand the factors affecting your business, who your customers are, and have a plan from which to start your marketing efforts. Of course, if you’ve got a product or service to sell, it’s important to make sure it’s priced correctly. After this workshop, we recommend learning about how to price your product or service with Understanding Business Finance.


  • 3 hours long
  • Tea and coffee will be provided


These workshops are partially funded by the U Start project to support students, graduates and university staff to unlock their entrepreneurial potential and become enterprise ready.


Book below to reserve your place on this free workshop.

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