Marketing is all about observing behaviour and trends, analysing the situation and creating content that encourages consumers to buy from you. Taking the time to plan your activity before diving in can help you accelerate quickly and make less mistakes.

This workshop helps you plan your marketing activity and should be done before starting content creation.

 Jackie Harris from Bright Spark Marketing will help you with the following:

• Knowing your audience
• Positioning yourself
• Building an online presence
• Networking
• Advertising
• Local promotions
• Creating a marketing plan

This is a 2-hour workshop with a 10-minute break, conducted via Zoom. You will need to be registered prior to attending this workshop.

Once you’ve attended the Essential Guide to Marketing, continue your journey with Understanding Business Finance.

These workshops are partially funded by the U Start project to support students, graduates and university staff to unlock their entrepreneurial potential and become enterprise ready.

Book below to reserve your place.