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What’s the difference between marketing and sales? Experienced Marketing Director Susan Fermor can tell you.  With over 20 years of experience working her way from a Marketing Assistant to her current role as Marketing Director for Acdoco Ltd., Susan will also talk you through the basic principles of marketing and how to write a coherent marketing plan.



• Introduction
• The difference between Marketing & Sales
• Insight: PESTLE & SWOT analyses
• Planning: segmentation, targeting & positioning
• Implications: The 7P’s & Writing a marketing plan



The Propeller Enterprise Program is a series of stand-alone workshops designed to help you develop the skills and knowledge needed to set up your own business or become more entrepreneurial in other areas of your life. Taken together, the workshop series acts as a step-by-step guide to see the dream become a reality.


The workshop lasts around 3 hours. Tea and coffee will be provided.


This workshop is partially funded by the U Start project to support students, graduates and university staff to unlock their entrepreneurial potential and become enterprise ready.


Book below to reserve your place on this free workshop.


Tickets are not available as this event has passed.