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With guest speaker Mary Murtagh from Mary Murtagh Media.

Public Relations (PR) is all about how you communicate with the public and media. It’s different to advertising in that PR provides free coverage, rather than paying for space.

The media can help you gain new customers and boost your business, but how can you get them to work with you? Mary Murtagh helps small business owners put their best foot forward with the media: explaining what journalists want, the ingredients for a killer press release and sharing insider secrets.

This talk lifts the lid on how to get your business in print, on radio and broadcast on TV.

Mary is an award-winning news reporter, video journalist, media trainer, copywriter and PR.

With 15 years’ experience working in newsrooms across the UK and US, Mary helps thousands of SMEs, start-ups and social enterprises to get millions of pounds worth of free publicity in print, radio and television coverage.

She regularly deploys overseas to take part in MOD and NATO military exercises, where she trains personnel to handle difficult interviews dealing with fatal accidents, mistakes, complex political situations and justifying military action.

Back in the UK she takes part in emergency planning exercises, producing social media updates, print and broadcast news items to simulate the media’s reaction.

 

 

Website: http://www.marymurtaghmedia.co.uk/

 

This event gives you the opportunity to network with like-minded people in an informal and relaxed atmosphere. A buffet (with vegetarian options) will be available.

 

Please note that photographs will be taken at this event and on arrival guests will be asked to sign a disclaimer agreeing that the University of Central Lancashire may use images in publications and advertising media, such as brochures, information leaflets, posters and other formats in the promotion of the University. The images may be used in these formats without further permission or payment, for the foreseeable future.

 

This workshop is partially funded by the U Start project to support students, graduates and university staff to unlock their entrepreneurial potential and become enterprise ready.

 

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