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Alistaire Jama from Kennedy Ross Associates joins us this evening.


Nothing is so good that it sells itself. Nevertheless, you don’t have to be charismatic or cunningly cut-throat to get ahead.  With Alistaire Jama’s simple six-step process (or PROCES, rather!) anyone can make their offering sizzle and pull in those sales.

In this workshop, Alistaire will talk us through the six steps that got him where he is today. Look forward to finding out what you can do to

Plan what you need to do to get the most from your sales opps

Reach new businesses through appointment making


Connect your benefits with your features

Elaborate why you need to ‘tell it like Tarantino’

Secure the next steps of your sale

There’ll also be a prize-draw giveaway, where 3 lucky attendees can win a copy of Alistaire’s book ‘Sellology: Simplifying the Science of Selling’, which has over 50 five-star reviews on Amazon.




Born in Liverpool to a French mother and Somali father, sales expert Alistaire Jama rose through the ranks at Thomson Yellow Pages before gaining his MBA at BT. He later became sales director for 118118 media, then commercial director for the Guardian Media Group focusing on the Manchester Evening News. He founded Kennedy Ross Consulting Limited in 2010. He lives in Preston, UK, with his wife Natalie, and has two children and two grandchildren.



4:00 – 4:30pm Registration

4:30 – 5:30pm Presentations

5:30 – 7:00pm Networking


At this event you will have the opportunity to network with like-minded people in an informal and relaxed atmosphere. Pizza (with vegetarian options) and refreshments will be available.


Please note that photographs will be taken at this event and on arrival guests will be asked to sign a disclaimer agreeing that the University of Central Lancashire may use images in publications and advertising media, such as brochures, information leaflets, posters and other formats in the promotion of the University. The images may be used in these formats without further permission or payment, for the foreseeable future.


This workshop is partially funded by the U Start project to support students, graduates and university staff to unlock their entrepreneurial potential and become enterprise ready. In conjunction with Lancashire Forum Creative.


Book below to reserve your place on this free event.


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