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Is ‘Selling’ Dead?

 

Over 70% of a buying decision is completed through online research and 65% of all consumers know just as much about the product/service they want to purchase as the people ‘selling’ it. With that in mind, how do sales staff effectively compete online? Phil Pond from Scarlet Opus has the answer. Come along to find out the one thing to do to become a more effective sales person than 90% of those employed as salespeople.

 

ABOUT THE SPEAKER:

Phil Pond has built an enviable reputation for creativity in product development & inspirational Marketing ideas. Scarlet Opus is a UK Trend Forecasting agency dedicated to providing consumer, business & design insight for the Interiors sector internationally. Phil translates consumer & design trends into high growth business strategies for clients including sappi, Louvre Hotels, Harrods, and many others.

Phil passes on his marketing expertise through international lectures and in 2014 was appointed ‘Entrepreneur in Residence’ to the Faculty of Art & Social Sciences of Lancaster University. Phil speaks at global Interiors events and regularly contributes articles to popular trade & consumer magazines, blogs & press worldwide.

Website: www.scarletopus.com

 

This event includes a buffet (with vegetarian choice) and gives you the opportunity to network with like-minded people in an informal and relaxed atmosphere.

Please note that photographs will be taken at this event and on arrival guests will be asked to sign a disclaimer agreeing that the University of Central Lancashire may use images in publications and advertising media, such as brochures, information leaflets, posters and other formats in the promotion of the University. The images may be used in these formats without further permission or payment, for the foreseeable future.

 

This workshop is partially funded by the U Start project to support students, graduates and university staff to unlock their entrepreneurial potential and become enterprise ready.

 

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