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With guest speaker Cheryl Jones from nxo Communications.

Do you know what your business is worth?

Beginning with the end in mind when you are starting your own business is advice proffered by many business gurus. Planning how to build a quality business and where you want to take it needs serious consideration at any stage of the journey.

Understanding which areas of the organisation are vital to develop (and therefore should be the focus of improvement) will help you to build the value of your business. This way, whatever you choose to do with your enterprise in the future, you can be confident of long-term sustainability: an attractive proposition for any investor.


Cheryl will share a framework based around knowledge, revenue and business functions. The framework spans across the entire company and helps pinpoint areas for focus and continuous improvement, strengthening a business and its attractiveness through building equity.


Hope is not a strategy. Continuous drive to improve processes with new working practices (introduced as required) will ensure that you are running your business to its full potential.


This event gives you the opportunity to network with like-minded people in an informal and relaxed atmosphere. A buffet (with vegetarian options) will be available.


Cheryl is a strategic consultant with a strong background in marketing and communications. She earned her marketing stripes in the corporate world, working at Makro and Iceland Foods. Now working with the SME sector, nxo Communications helps to shape a company’s strategy, strengthening communications both internally to employees and externally to customers and other stakeholders. Cheryl is an accredited Everything DiSC Workplace Facilitator which is a behavioural profiling tool celebrating human differences and helps people to build personal strategies to better connect with each other within an organisation.

Please note that photographs will be taken at this event and on arrival guests will be asked to sign a disclaimer agreeing that the University of Central Lancashire may use images in publications and advertising media, such as brochures, information leaflets, posters and other formats in the promotion of the University. The images may be used in these formats without further permission or payment, for the foreseeable future.


This workshop is partially funded by the U Start project to support students, graduates and university staff to unlock their entrepreneurial potential and become enterprise ready.


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