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Do you use Facebook, Linkedin, Twitter, Instagram or something else entirely? Which platform you use depends not only on your audience, but also what your marketing aims are. If you are looking to raise brand awareness, then you need a different social media strategy than if you are focusing on customer retention or sales promotion.

Nikki Hesford  from Hesford Media, will talk you through the main functions of the more popular social media platforms and some of the options useful for businesses.

  • Benefits of social platforms
  • Planning a social media strategy
  • Running a successful campaign

By the end of the briefing, you’ll understand for what purposes businesses use different social media channels, how to develop a campaign strategy and measure their success.


  • 1 hour long


These workshops are partially funded by the U Start project to support students, graduates and university staff to unlock their entrepreneurial potential and become enterprise ready.


This workshop will take place via Zoom, please register for your free place and you will be sent the login details on the day

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