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Online video is one of the most powerful tools currently available to tell stories and share messages. Through the blend of pictures and sound, as well as the technology to capture them, every business now has the chance to reach their customers and move them to action. But in the rush to try and follow the trend, business owners and managers are missing key insights that can help avoid wasting time and money.

In Unlocking Video Marketing, David ‘DT’ Guest will guide you through the key points needed to create a video marketing strategy for your business.

You will discover:

• Is video right for you?

• How far do you want to take video?

• What types of video work where?

• What do your customers want to see and hear?

• What is the best way to present your business authentically through video?

• How do you create video messages to tell your story clearly?

At the end of 2 hours, you will have a video marketing strategy designed around your own business. You will be ready to make informed decisions about how and when to use video, saving yourself time and money.

What People Say:

“Loved the strategic approach to making a video campaign, really made us think about what strategy we need to implement in terms of video.” – Lou Lawson, Bough 2 Beauty


“The workshop was really good, I’m already putting in place some of the ideas. Thanks very much!” – David Ward, Age UK Lancashire


“I came away with plenty of actions, a direction in which to take my customer dating tips videos and other ways in which to use video within my business.” – Anne Williamson, Customer Love


Important information:

This is an online event and will be delivered via Microsoft Teams. All Propeller workshops are interactive. To ensure you get the most out of this workshop, we encourage active participation so ask that you turn on your cameras where possible.

You will receive a joining link via email the day prior to the workshop. If you do not receive the link 24 hours prior to the workshop (and it’s not in your junk mail), or if booking has closed and you wish to attend, please contact: startup@uclan.ac.uk

If you haven’t yet completed a registration form, you can do so here. You need to have completed a registration form and returned it to us in order to receive the joining link.

These workshops are partially funded by the U Start project to support students, graduates, and university staff to unlock their entrepreneurial potential and become enterprise ready.

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