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Social media marketing is one of the most popular online ways of marketing a business, but there’s more to it than just posting the odd update.

 

Do you use Facebook, Linkedin, Twitter, Instagram or something else entirely? Which platform you use depends not only on your audience, but also what your marketing aims are. If you are looking to raise brand awareness, then you need a different social media strategy than if you are focusing on customer retention or sales promotion.

 

Madeleine Melling from the iLab will talk you through the main functions of the more popular social media platforms and some of the options useful for businesses.

 

  • Benefits of different social media platforms
  • Business tools on the different platforms
  • Planning a social media strategy
  • Running a successful social media campaign
  • Good and bad social media practice

 

The bite-sized briefing lasts around 1 hour.  Tea and coffee will be provided.

 

This bite-sized briefing is partially funded by the U Start project to support students, graduates and university staff to unlock their entrepreneurial potential and become enterprise ready.

 

Book below to reserve your place on this free workshop.

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