There are many reasons why we should be looking to build lasting relationships with local businesses. Once you stop treating local companies as competitors looking to steal your customers, you will find that there’s a [...]
As we mentioned in the last blog post, there are different ways to segment an audience, the most common being: demographics, location, behaviour and psychographics. When appropriate, it’s best to use a mix of all [...]
It sounds simple, but segmentation is something a lot of people overlook. Most companies that set up shop before knowing who their audience is don’t trade for very long. Whether you’re looking at who is [...]
With most students back in their hometowns during the summer months, July’s Propeller Network event focused on staff members. Enterprising is not just about starting a business – it’s about understanding, thinking like a business [...]
Your business idea seemed solid. You know what your product is and who you’re going to sell to. You’ve planned out the manufacturing, the marketing and even have a good idea of your financial trajectory, [...]
