Have you noticed that most social networking sites have blue branding? The reason sites like Linkedin, Facebook and Twitter buy into blue is because we think of blue as an authoritative and trustworthy colour. It [...]
As we mentioned in the last blog post, there are different ways to segment an audience, the most common being: demographics, location, behaviour and psychographics. When appropriate, it’s best to use a mix of all [...]
It sounds simple, but segmentation is something a lot of people overlook. Most companies that set up shop before knowing who their audience is don’t trade for very long. Whether you’re looking at who is [...]
